The Ministry of Creative Economy and TikTok GO by Tokopedia emphasized stronger synergy between technology and creativity to expand economic opportunities for the public.

Minister of Creative Economy, Teuku Riefky Harsya, stated that collaboration between government and industry is essential to empower creators and creative economy actors across Indonesia.

He said, “We highly appreciate this collaboration and the shared commitment to empower creators and creative economy actors across Indonesia. This event is an initiative from TikTok Go by Tokopedia as an appreciation for partners and business actors, as well as a space to strengthen collaboration between government and industry. Together, we are building an ecosystem where creativity meets technology, and where innovation can be realized into real economic opportunities.”

He added that digital content is no longer limited to entertainment and information, but has become a key driver of economic activity and consumer decisions.

Digital Content Drives Local Economic Growth

Teuku Riefky emphasized that digital platforms now play a direct role in supporting local economic growth.

He stated, “This is a concrete form of how platforms can drive local economic growth. Going forward, we hope this collaboration will continue to be strengthened with sustainable synergy, in line with the government’s vision that the creative economy will continue to be driven as the new engine of growth for Indonesia’s economy.”

The ministry highlighted that creative economy development is aligned with the government’s vision of positioning the sector as a new engine of national economic growth.

TikTok GO Expands E-Voucher-Based Merchant Ecosystem

TikTok GO by Tokopedia operates as a digital bridge connecting consumers and local businesses through an e-voucher system.

The platform recorded a 20-fold annual increase in activity and currently supports more than 20,000 outlets.

Government-supported empowerment programs involving TikTok and Tokopedia have also reached 10 provinces and benefited more than 1,200 participants in the previous year.

However, penetration of TikTok GO in Indonesia is still at an early stage of around 0.4 percent, compared to China’s 20 percent.

High User Engagement and Merchant Expansion Targets

TikTok GO reported strong user engagement, with 160 million monthly active users and more than 26 million daily searches for dining-related content.

Head of Dining Key Account Merchant TikTok GO, William Panjaitan, highlighted the influence of digital content on consumer behavior, especially in the food and lifestyle sectors.

He stated, “160 million monthly users and more than 26 million searches for places to eat every day on TikTok. Beyond that, the most important thing is that users not only want to watch and search but also want to consume. Our role is to provide the best means for business development and achieving your growth ceiling. And our promise is simple, to help consumers find their favorite products and transform discovery into sustainable growth.”

The platform also aims to support up to 70,000 merchants in adapting to digital transformation within its ecosystem.

Minister Teuku Riefky attended the event alongside Deputy for Digital Creativity and Technology Muhammad Neil El Himam and Director of Digital Content Yuana Rochma Astuti. Other attendees included Morgan Zhou, Zeal Zhao, and Hilmi Adrianto representing TikTok GO and Tokopedia–TikTok Shop leadership.

PHOTO: MINISTRY OF TOURISM AND CREATIVE ECONOMY

This article was created with AI assistance.

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