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Startups

2026 Endeavor Outliers: How Indonesian Startups Are Expanding Across Global Markets

15 Apr, 2026
2026 Endeavor Outliers: How Indonesian Startups Are Expanding Across Global Markets

Indonesia’s startup founders are increasingly building companies that operate at a global scale, as highlighted in the 2026 Endeavor Outliers Program (08/04).

The program includes 238 companies worldwide that have raised $31.4 billion over the past three years.

It also features 93 unicorns, five decacorns, 36 exits, and 10 publicly listed companies.

Nearly half of the selected companies have already surpassed $100 million in annual revenue, showing that high growth is becoming a standard expectation.

Indonesia Strengthens Its Presence in Global Startup Ecosystem

Indonesia contributed 22 founders from 13 companies to this year’s cohort.

Companies such as Kopi Kenangan, DANA, ASTRO, Kredivo, and Qoala are scaling across markets despite complex operating conditions.

Monika Rudijono, Managing Director of Endeavor Indonesia, stated that local Outliers demonstrate that building at scale from Indonesia is possible, even in challenging environments.

She added that progress is shaped by the moments when founders choose to move forward.

Resilience Becomes a Core Advantage for Indonesian Founders

Indonesian founders continue to build businesses in uncertain environments.

They face challenges such as currency volatility, fragmented markets, and operational complexity.

Over time, these conditions have become a strength.

Many companies in the cohort were developed during difficult periods but still achieved milestones such as regional expansion, initial public offerings, or reaching over $100 million in revenue.

Within Endeavor’s global network of more than 3,000 founders across over 50 markets, entrepreneurs share perspectives and support each other through critical decisions.

Resilience is now reflected in how companies are designed and managed.

Cross-Border Expansion Defines Startup Growth in 2026

More than 80 percent of Outlier companies operate beyond their home countries.

Indonesian startups are expanding across Southeast Asia and other regions.

Growth involves key decisions, including when to enter new markets, how to adjust business models, whether to focus on growth or efficiency, and when to raise capital.

These decisions are often made without complete information, shaping the direction of each company.

The Endeavor Outliers Program supports founders through curated programs, private retreats, and access to a trusted global network.

Indonesian Companies Contribute to Global Innovation Trends

Indonesian companies in the program are also influencing global innovation.

Several were included in Endeavor’s “Companies to Watch,” highlighting their role in shaping emerging sectors.

Kopi Kenangan is transforming consumer engagement in food and beverage at scale.

Advance Intelligence Group applies artificial intelligence in financial services.

Carousell has developed into a regional digital marketplace, while Thunes builds financial infrastructure across fragmented markets.

These companies represent key areas such as consumer behavior, artificial intelligence, digital marketplaces, and cross-border payments.

A Founder Community That Multiplies Impact

Since 2012, Endeavor Indonesia has supported founders through mentorship, capital access, and global connections.

As founders grow their businesses, they also contribute back as mentors, investors, and ecosystem builders.

This creates a broader impact across the startup ecosystem.

“This is not just growth in numbers—it’s growth in mindset.”



PHOTO: ENDEAVOR

This article was created with AI assistance.

We make every effort to ensure the accuracy of our content, some information may be incorrect or outdated. Please let us know of any corrections at [email protected].

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